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Greg is responsible for all physical goods movement, information flows, and logistics procurement activities that contribute to Mattel’s purpose of creating innovative products that inspire, entertain, and develop children through play.
He oversees the overall business management of Mattel’s logistics, distribution, transportation, and logistics procurement activities worldwide. This work includes the operation of Mattel’s global network of 39 Regional Distribution Centers, 5 Direct-to-Consumer (DTC) Distribution Centers, Asia Logistics operations, 2 Consolidated Cross Dock Centers, and a Global Transportation network executing over 15 million customer deliveries across all channels/brands and modes.
Greg and his team work to ensure the global logistics network is dynamic and responsive to rapidly changing market conditions including bringing new products and brands to market with competitive advantage.
SESSIONS
Mattel's expanding global DTC strategy and our Last Mile evolution
Greg will discuss Mattel's brand promise around trust and how our relationships and communications is built around this. We will review Mattel's turnaround to becoming a growth mode company while unlocking our IP. The recent Barbie movie is an example and we'll highlight how this elevated our DTC growth and expansion requiring a transformation of our last mile delivery strategy.Mattel's approach to global DTC expansion that is transformational requiring teamwork across the entire organization, including last-mile logistics.
Learning Objectives
- Mattel's DTC growth and strategic approach
- The GSC (Global Supply Chain) approach to integrate DTC seamlessly with a single network approach
- The evolution and transformation of last mile logistics to support global DTC growth and expansion
Participant Outcomes
- Understand Mattel's brand promise and culture
- How Mattel has transformed to an IP driven company growing DTC globally
- How DTC growth impacts the Global Supply Chain and Mattel's approach
- How last-mile logistics has transformed to support the growth and profitability Mattel's DTC business