SPEAKERS
Russell Baker is a seasoned business executive and operations strategist with more than 25 years of experience leading growth, efficiency, and innovation across industries. Most recently serving as Chief Operating Officer of The Crayon Case, he helped grow the e-commerce beauty brand from startup to over $36 million in total sales, mastering the art of scaling operations, optimizing logistics, and creating seamless customer experiences in the fast-paced world of online retail. During his tenure, Russell oversaw all aspects of business operations—from supply chain coordination and fulfillment strategies to financial oversight and marketing integration. His leadership helped the company expand internationally and achieve record-breaking performance during major promotional campaigns such as Black Friday and Cyber Monday. Before joining The Crayon Case, Russell held key roles in project management and quality control, including at A-Cubed Corporation and Procter & Gamble (Folgers and Millstone). With deep expertise in operations, marketing, logistics, and team leadership, Russell now brings his insights to audiences and organizations focused on scalable growth, operational excellence, and customer fulfillment innovation.