Dave Lecian

Dave Lecian is Vice President of Sales and Marketing at DDS Wireless International, where he leads the commercial strategy for Scheduled Routes, the company’s advanced route-planning and optimization solution.

Dave and his team work with fleet operators, logistics organizations and technology partners to address some of the most persistent challenges in last-mile delivery—including rising operating costs, inefficient mileage, time-consuming manual planning, underutilized vehicles and increasing customer expectations. The focus is on connecting sophisticated routing technology with practical business outcomes, helping organizations improve fleet efficiency, service reliability and profitability.

With extensive experience in sales leadership, business development and go-to-market strategy, Dave brings a customer-focused perspective to the rapidly evolving route-optimization industry.

At LMD Las Vegas 2026, Dave will represent DDS Wireless and Scheduled Routes, sharing insights into the forces driving the growth of route-optimization technology, the operational problems it solves and how organizations can use more intelligent planning to reduce costs and strengthen delivery performance.