. Ghiwa Salhani - LMD 2026
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SPEAKERS

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Ghiwa Salhani

E-commerce Manager

Fendi

Digital campaigns and eCommerce professional with a strong focus on storytelling, data-led insights, and organic growth.

SESSION

03:25 PM - 03:45 PM Thu, May 07, 2026 The International Centre - Phoenix B

Raising the Bar: Dubai’s Last-Mile Standards for Premium Customer Experience

Raising the Bar: Dubai’s Last-Mile Standards for Premium Customer Experience” shares how luxury eCommerce in Dubai turns delivery into a brand moment, not just a logistics step. Drawing from FENDI Dubai’s operations, the talk breaks down the service standards behind fast, reliable fulfillment: promise-setting (same-day/next-day), carrier and fleet models, order cut-offs and SLA design, packaging and unboxing, proactive customer communication.